From February 25 to 28, 2025, Jiangsu Zhexue participated in the 20th International Refrigeration Professional Exhibition held in Moscow, Russia. Our team effectively uses strategic communication tools and localized resources to engage global customers and demonstrate our expertise in refrigeration solutions.
The fair provides a valuable opportunity to network with professionals from Russia and neighboring markets. We understand the importance of acculturation and have specially prepared leaflets and posters in Russian to simplify communication. These materials provide concise and comprehensive details of our product catalogue as well as relevant success case studies. This not only promotes smoother interaction, but also emphasizes Zhe Xue's commitment to satisfying regional preferences. Due to logistics and transportation issues, we do not have on-site equipment displays, and our sales team prioritizes direct conversations, using detailed technical diagrams and case studies to highlight the performance of our condensing units and chiller. Visitors showed great interest in our products' energy efficiency, robustness and resilience to harsh climates. By clearly solving technical problems, our team solidifies Zhe Xue's reputation as a reliable partner for industrial and commercial refrigeration needs.
Build strength for future cooperation
The exhibition not only marks a key step in the company's globalization strategy. In fact, it also brought us a lot of potential customers and orders. In the future, we will continue to deepen technology research and development, serve global customers with more environmentally friendly and smarter refrigeration solutions, and contribute Chinese wisdom to the construction of an efficient and low-carbon cold chain ecology.
